How To Grow Your Real Estate Business Instagram Account

The purpose for having an Instagram Business account is to encourage visitors and followers to head over to your website or fill out a contact form or DM you about buying or selling a home.

The trick to getting your posts seen and engaged with all depends on how well your photos and text appeal to your target user’s interests.

Make sure you’re doing that by following these tips:

  1. Create a Content Calendar

Similar to your real estate blog, come up with a list of at least five different categories you think your audience would like seeing posts about as they relate to your business. You’ll then use these categories to create regular posts falling into those buckets.

So, for example, if your niche is finding the perfect MN lake house for a family of four, you’ll want to create posts about family-friendly activities to do on a lake and show them the dream home they’ll be doing it from.

You want as many people from your target demographics to connect with this content and start following you. Mixing your Instagram feed with local spots, showcasing previous clients you have helped, featuring new listings, and letting people know that they can feel free to reach out to you for any real estate assistance is the best way to get people to realize you are an actual person that is also in Real Estate. Show pictures of your kids, dogs, things you enjoy doing out in the community.

So from the example above – add pictures or do Instagram stories of your kids at the lake, you boating, testimonials of people who have bought homes on a lake, maybe do an event BBQ around the water, or go to restaurants close to lakes you are by an interview them.


  1. Always Upload the Highest Quality Videos/Images

Think about what you’d like a million-dollar buyer to see when they click on your Instagram account for the very first time.

The best visuals for Instagram tend to:

  • Be perfectly suited for the square layout
  • Harmonize with your brand’s color scheme
  • Align with your brand’s image
  • Represent listings you’re proud to show off


  1. Get comfortable using hashtags

Hashtags are not only used to get more likes on Instagram, but they’re also a powerful way to connect with people searching for content you’re already sharing. Realtors who use hashtags effectively see over 12% more engagement than those who skip them.

Consider these popular real estate hashtags:

#[YourNeighborhood/City]: to connect to users searching for where you help homeowners and potential buyers.

#RealEstate, #Realtor, and #[YourRealEstateName]: to help people find you or your real estate agency.

#NewListing, #JustListed, #JustSold, and #ForSale: for the fastest way to browse hot listings and increase the feeling of exclusivity for your followers.

#[HomeStyle], #Bungalow, #Beachfront, #Victorian, #Modern, etc. to attract buyers with a specific style of house in mind that you’re listing.

#OpenHouse, #HouseHunting, #DreamHome, #StarterHome, #Flip, #Investment, #LuxuryLiving, #MillionDollarListing: these hashtags also connect specific buyers to specific properties and events.

#DIY, #CurbAppeal, and #UpdatedCharm: for before-and-afters of properties you’ve been a part of.

You can also create your very own hashtags. But, remember, Instagram only allows a maximum of 30 hashtags per caption or comment.

Begin today by creating an Instagram business account for yourself. Then spend time determining your ideal lead and the branding you want to be known for. Come up with a set of goals and a content calendar of posts for the next month to get the ball rolling. When you have an idea of what your followers are looking to you for, start creating content and ads around them to build your business! For more information on this and to schedule a meeting with our Marketing Coordinator to see how we can help you grow your business- reach out to Nikki!

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